Crawlers are used by chief search engines, for example, Bing, Google and Yahoo to locate pages for the search result algorithms. Links from pages indexed on other search engines is usually not submitted as they are located automatically. Calgary SEO bridges the gap between clients and notable search engines that run a paid entry service which guarantees crawling. They search engines usually routes crawling for both cost per click or a set fee. Calgary Internet Marketing programs come with database inclusion but do not promise its search result ranking. Chief directories like Open Directory Project and Yahoo avail clients with options of editorial review by humans or manual submission. Google offers clients the option of Google web master tools. This tool creates a feed for the site map in XML free of charge to ensure that site pages are discovered. This tool is essential for pages that cannot be found with automatic link following.
Calgary Internet Marketing helps clients site prevent unwanted search engine content by creating spiders. We design and instruct these spiders not to crawl definite directories or files by using typical robots (text) File in the directory root of the web domain. We exclude pages from search engine database through robot oriented Meta tags. These robots are located in the directory root and are the first folder crawled. Thereafter, they are parsed and instructed on which pages that will not be crawled.
Our Calgary SEO Team uses a range of techniques to increase the website prominence in search results. We cross link web pages of the same website to improve visibility of relevant pages. We also create content that has regularly searched keyword phrase so that site traffic is increased. This is achieved through an extensive variety of relevant search queries. Calgary Internet marketing gives momentum to client sites by updating website content and this keep search engines crawling back constantly. Other relevant web prominence strategy at Calgary SEO Service include provision of relevant keywords to Meta data of web pages (including Meta data description and title tag); Normalization of URL’s that are accessible through multiple URLs, using 301 redirects and canonical Meta tags to increase web traffic.